Analytics5 min read
Reach vs Impressions: The Difference (and Which One Matters)
Reach vs impressions explained simply: what each metric means, how they differ, and which one to check before you post again.
The BroadcastPost blog
Guides for small teams that run their own social media.
Practical guides on when to post, how to schedule a month of content, and how small teams grow on social media without the busywork.
5 posts in Analytics
Analytics4 min read
Follower Growth Rate: Formula, Benchmarks and How to Improve It
Learn the follower growth rate formula, rough benchmarks by platform, and practical ways to grow faster without buying followers.
Analytics6 min read
Instagram Analytics for Free: How to Read Insights (2026)
Learn how to get Instagram analytics free: where to find Insights, what each number means, and a simple weekly routine for beginners.
Analytics6 min read
How to Calculate Engagement Rate (Formulas, Examples and Benchmarks)
Learn how to calculate engagement rate by followers, reach or views with simple formulas, worked examples and rough benchmarks for every major platform.
Analytics10 min read
Social Media Analytics for Beginners: The Metrics That Matter
Social media analytics for beginners, explained in plain English: the five metrics worth tracking, where to find them and a 15-minute weekly review.